From Innovation to Stars: The Startech Program

The StarTech program for supporting innovation and digital transformation within Serbian economy recognized DigitalSpark™ as one of the most innovative solutions and approved the largest package of financial support, giving Softech Solutions an opportunity to grow and expand.

Ognjen Lukić and Marko Todorović represented Softech Solutions and were the recipients of the grant.

The Startech program was implemented by NALED x Philip Morris International.

Digital Spark™: Sales through the roof

DigitalSpark™ streamlines and leverage sales by strengthening the role of the salesperson as a key link in the sales chain. “We believed that companies could increase sales by digitizing their sales processes, and we have succeeded in that. By using our B2B, SaaS solution, companies can increase their quarterly sales by up to 48%, while simultaneously increasing their profit margin by up to 22%,” said Ognjen Lukić, the company’s founder.

“We have demonstrated the application of our solution in five of the fastest-growing industries. More than 105,000 users in 11 European countries use Digital Spark™ on a daily basis as a tool for their sales activities,” Lukić emphasized.

Softech has emerged as a leader in the Serbian startup ecosystem, specializing in cutting-edge software solutions designed to revolutionize business and sales processes. The company’s flagship product, Digital Spark™, is an Enterprise B2BSaaS platform that offers comprehensive digital transformation solutions to streamline operations and enhance productivity for businesses of all sizes.

With a focus on serving both domestic and international markets, Softech has successfully garnered a strong client base, spanning industries such as telecommunications, finance, pharmaceutical industry, consumer electronics and logistics. The company’s ability to adapt its products to suit diverse business needs has been instrumental in its rapid expansion.

Softech’s meteoric rise can be attributed to its commitment to innovation, user-centric design, and unwavering dedication to customer satisfaction. Within a short span of time, the company has experienced unprecedented growth, earning the reputation of being the fastest-growing startup in the region.